Hospital marketing is all we do. It’s all about helping hospitals and other healthcare organizations acquire and more patients. Traditional advertising agencies (even many that claim to specialize in healthcare) work in multiple industries and focus most of their energies on being “creative” or “clever,” with the ultimate goal of building a “brand.” Unlike these traditional agencies, we specialize only in hospital marketing. This is not necessarily bad: we brand clients, and like to be creative too. But that isn’t what makes us special. What sets us apart is that our hospital marketing services specialize in delivering patients – and keeping them. The focus of our hospital marketing is your bottom line results.
More than just a clever campaign…
You see, we’re not just an advertising agency. We are a hospital marketing company. That means we look at the broader scope. We’re here to educate you on “best practices” of hospital marketing strategies for the healthcare industry, which include hospitals, dentists, physicians and the pharmaceutical industry. Our hospital marketing team consults you on new initiatives, and train your staff in how to attract and keep patients. And yes, our hospital marketing team can help you develop a full range of advertising strategies and materials for hospitals too – all designed to be profitable from the get-go.
Start with our educational programs
Our hospital marketing group offers regular educational programs that have been attended by the Mayo Clinic, HCA Healthcare, University of Michigan Health System, among many others. These hospital marketing informational sessions teach you how to deal with many hospital marketing issues on your own. You’ll learn what has worked time and again to attract patients. (You’ll also learn what to avoid.)
Call on us for Hospital marketing consulting and staff training
Additionally, our team of hospital marketing experts offers hands-on consulting and training services, in which we work directly with you and your staff to ensure your achieve the results you desire. Too often, health care organizations create and launch a hospital marketing program and forget that there is a human element needed to make it successful. Our hospital marketing training programs will have your staff onboard and prepared to work with the influx of new patients, ensuring your efforts are successful and profitable.
Advertising for traditional media and beyond
We have the experienced, creative hospital marketing talent to develop and implement your desired brand. But realize that advertising must go beyond a snappy headline, and actually motivate patients to choose your facility based on overall quality. With over a decade of industry experience, we have the skills and background to develop your hospital marketing plan.