Team

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Our dedicated and experienced Liaison Marketing Solutions' team

Management behind Liaison Marketing Solutions

Liaison Marketing Solutions is managed by individuals who have worked in the medical arena for more than a decade and understand the environment of the health care professional. We are sensitive to the dynamics involved in growing a practice in a very competitive market. Our knowledge and experience has proven successful with physicians and surgical centers across Southern California. We measure success by results and the relationships we form with our customers.

Meet our leadership team

  • Adrian Larralde – Director of Sales

    Adrian has a diverse background in both cable advertising and pharmaceutical sales and marketing.  He spent 5 years working as the National Sales Manager for Cox Communications.  He developed campaigns for Coke, Ford, Pepsi, Taco Bell, Burger King, and many other fortune 100 companies.  In addition, he worked in the pharmaceutical world of marketing and sales for 13 years.  He is proficient at developing and negotiating mutually beneficial business ventures.  Adrian is well versed on the many facets challenging the growth of the medical professional today.  He has taken this knowledge and is working with our marketing and strategic team to build campaigns that are successful and measured by results.

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  • Seth Baum – Chief Marketing Officer

    Seth Baum has over 15 years of marketing and advertising experience on both the client and advertising agency sides of the business. Seth began his career in Management Consulting and Business Development, and has spent the last decade developing a pragmatic, disciplined, and metrics/ROI-driven approach to both offline and online marketing. Based in Los Angeles, Seth is a 1993 magna cum laude graduate of Harvard University, and holds an MBA in Marketing and Technology from The Anderson School at UCLA.

  • Dawn Villone – Multi-Media

    Our media team is lead by Dawn Villone who has worked in the media arena for over 20 years.  A successful leader in developing innovative marketing and PR strategies, Dawn works with clients to achieve their objectives by executing effective local and national campaigns.

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  • Justin Viar – Production

    Justin Viar graduated with honors from Chapman University School of Film and Television in 1999. He has since produced and directed over 100 commercials and new media campaigns, winning numerous awards including several from the American Advertising Federation. As a film & TV director his work has been optioned and distributed by MTV Networks, Demand Media, URC Media, and more.